Where would Google Analytics fit into my marketing tech stack? What good could it do for me? Is it hard to setup? If you find yourself asking these questions, you have come to the right place! In case you haven’t already, go read Do I need SEO for My Website?
You don’t know how to properly track how traffic is getting to your site.
Google Analytics. We are here to give you a better understanding of what it is, how it helps track your traffic, and how to set it up for your site!
With that said, let’s get into setting up your website for proper data tracking, step-by-step.
Why You Need Google Analytics
If you have been running your business online for a while now or you are just starting out, it’s never too late to add Analytics tracking to your website. It’s is a free tool that helps you to understand who your website’s visitors are and what types of content they want to see while browsing. This will transform your business for the better. With it, you can track and measure your website’s traffic and demographics, which will enable you to set more concrete goals and help you to grow your e-commerce business faster.
How To Set Up Google Analytics Step By Step
Although Google Analytics is easy to understand once implemented on your website, it isn’t necessarily self-explanatory to set up. At PyBased, we take care of this process when on-boarding our clients, but with budgets tight in light of the current situation, here’s how you can launch Google Analytics yourself:
1. Create a Google Tag Manager Account
The Tag Manager allows you to easily tag and monitor all of the data you want to track on your website. This tool sends your data to Analytics and enables you and your team to easily update and add tags as your goals change. For example, if you want to track how many visitors downloaded a PDF from your website, you can add the tag to Google Tag Manager and quickly start to track the downloads.
2. Create a Google Analytics Account
Go to the Analytics homepage and enter your account, website name and URL to get started. Once you accept the terms and services, you will receive your tracking ID. Your tracking ID is unique to you and your website—kind of like your website’s social security number.
3. Set Up Specific Google Analytics Tracking Tags
Go back to your Google Task Manager dashboard and go to the “Add a new tag” button. Once you’re there you can customize your tag in two ways:
- Configuration: Where the data collected from the tag will go
- Triggering: The types of data you want to track.
Click on tag configuration to create the tag and select Google Analytics-Universal Analytics. To choose the type of data that you would like to track, go to the Google Analytics Settings and from the dropdown menu select New Variable.
Enter your tracking ID and then go to the Triggering button and click on All Pages, so you can track data on your entire website. Click Save and now you can start using Google Analytics to track browsing behavior on your website.
4. Set Goals In Google Analytics
Determine what your key performance indicators are your website and then tell Google to track these indicators. Go to the Admin button and then find the Goals button and click that, which will take you to the Goals dashboard. You will then see a series of goal templates to choose from.
Two examples of goal templates are Duration, to track how much time visitors spend on your website or Pages/Screens per session to track how many pages/per session users visit when browsing. You can decide what you consider to be a success for each of these goals and Google will track the specific metrics and let you know if and when you have reached your goal. To avoid getting lost in tracking metrics, we suggest that you start small and expand as you feel more comfortable with tracking the data.
5. Confirm You Set Up Google Analytics Correctly
It could take up to 24 hours for Analytics to be fully installed on your website, so be weary if you try to generate a report right away. But you can look at Real-Time reports after following these steps to ensure that all looks good. The Real-Time reports are in the left sidebar under reports.
There is no wrong way to set up Google Analytics, it’s just about becoming comfortable with tracking the right KPIs against measurable goals that will help you to effectively grow your business.