Although the benefits of remarketing are powerful, you may not know exactly what it is. What is remarketing and how can it increase my conversion rates? If you find yourself asking this question, then you have arrived at the right location. If it’s not a question you have, stick around to learn something new.
Potential customers are making it to your site, however, they are not checking out for a purchase. You want to bring them back and maybe offer them a discount. Or maybe even offer them a discount for specific items left in their cart.
Remarketing, sometimes called “Retargeting”, is the art of bringing customers back to you in a more “ready to buy” state of mind.
With that said, let’s get into just how to use remarketing to your advantage!
Remarketing 101: Increase your conversion rates and ROI
In digital marketing, remarketing is a key strategy that will enable you to target people who have already shown interest in your products and services by visiting your website. Remarketing helps to keep your business top-of-mind for prospective customers by showing them branded advertisements while they surf the web. One of the key benefits of remarketing is the ability to target specific audiences and create customized messaging that corresponds to certain behaviors users take on your website.
Creating customized and targeted remarketing content enables you to re-engage with prospective customers who are more likely to complete a purchase this time around. Only 2% of online shoppers convert the first time when visiting an e-commerce website and visitors that are remarketed to are more likely to convert by 43%, making remarketing an essential part of your digital marketing strategy.
Stay connected with your audience, even after they leave your site
With Google’s positioning as the search engine of choice for most internet users, owning over 87% of the market share, Google Ads remarketing on both search and display networks will help you to meet your potential customers where they are, leading to higher conversion rates and more sales. In addition to exposure, Google remarketing ads also cost much less than traditional paid ads to reach the same audience—on average the Google Display Network costs around $2.28 to reach 1,000 viewers.
Instead of remarketing to everyone who has visited your homepage, which will be more expensive, targeting more narrow audiences will enable you to increase ad relevancy and lower your cost per click. Remarketing will also enable you to target visitors that left your website with an abandoned cart—30% of visitors with abandoned carts will convert through remarketing ads. You can also drive sales by remarketing to customers who have already converted. Presenting customers who have already converted with ads around upcoming sales or promotions will also help to drive sales and boost your ROI.
Google Ads has specific features that enable you to create more customized remarketing strategies. The Remarketing Lists for Search Ads (RSLA) option allows you to target and customize search ads for previous website visitors while they search on Google and its partner sites. In addition to creating customized lists, Google Ads remarketing will allow you to customize data based on a range of factors—mobile apps, devices, languages, countries or geographical regions—creating targeted ads on multiple levels.
Remarketing will not only lead to higher conversion and ROI but will result in greater brand recognition and recall. It reminds customers of products or services they wanted to buy and reminds them to go back to your website for what they want or need. Turn more visitors into customers with an impactful remarketing strategy today.
If you would like to learn more about remarketing please reach out to PyBased for a consultation.
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