Edited on August 13, 2020
“How can SMM (Social Media Marketing) help me if I am already using SEO and PPC?” This is a question we often receive from clients when they hear about SMM. There are a number of differences between SEO, PPC, and SMM. We highly recommend reading about SEO and PPC (Part-1 / Part-2) to understand what each service truly offers. But do understand, while there are differences, the overall goal of each is to drive traffic, brand awareness, influence consideration and driving conversions. However, the motive behind each is quite different.
You are looking to expose your brand to a larger, more predictable audience. You must also be able to reach this audience with very particular filters (age, sex, location, interests, etc.)
SMM (Social Media Marketing) is a great marketing tactic to precisely target the audience you are looking for. You don’t need to worry about your ads reaching the wrong audience, incurring an unnecessary cost.
With that said, let’s get into just how useful SMM can be!
Why You Should Invest In Social Media Marketing
With people spending more time online than ever, it’s especially important to meet your audience where they are. Between Facebook’s 1.6 billion daily active users, Instagram’s 600 million and Reddit’s 330 million monthly active users, it’s clear that marketing your business on social media platforms will help you to connect with current followers while attracting and converting new ones. Marketing your business on social media, through both paid advertising and organic content, will not only increase brand awareness and traffic but will help you to target your audience in a more specific way—ultimately fueling growth.
With Social Media Marketing, You Can:
1. Enhance Your Exposure
With over 3.8 billion social media users worldwide, a strong presence across social media platforms will allow you to get in front of users from wide-ranging demographics, spreading brand awareness and introducing your company to more customers. You can also grow your audience by following or working directly with industry influencers who can help drive traffic to your website and drive your e-commerce sales.
2. Boost Your Ad’s Performance
Advertising on social media platforms like Facebook or Instagram will provide you with key performance data, which will enable you to set defined goals based on LTV-CAC ratios—helping you to clearly measure your ad campaign’s success.
3. Engage With Customers In An Authentic Way
Meeting customers on social platforms will give you the opportunity to create more customized and creative content, showcasing your brand in a new way that will lead to more valuable customers.
Finally and most importantly, social media will also benefit your SEO. While Google doesn’t account for social media followers when ranking a website, a strong presence on social media indirectly helps more people find your company in search engine results. An effective digital marketing strategy will have both a strong SEO and social media strategy in place. While SEO drives more people to your site, social media helps you to establish authority and leads to more engagement—ultimately getting the right customers to visit your website and engage with your company. If you’re interested in learning more about creating an effective marketing strategy on social media, reach out to our team today for a free consultation!
If you are interested in some awesome SMM ideas for your social pages, check some out here!
Contact PyBased today if you would like a free consultation or use our Free SEO Audit Tool below! This will help us gauge your current platform and give us an idea of who your target market should be.